AEC firms usually know their work is good. The hard part is finding the words that let clients and prospects see that for themselves, whether that's a website, a case study, or a proposal. Fifteen-plus years in the AEC industry taught me how to listen for what a technical, skeptical audience actually needs to hear.  My job as an AEC storyteller is to find the thread and shape it so the audience can see themselves in the firm's story, working alongside the people who know the work best, on deadline, as one more set of hands rather than an outside vendor.

I craft sales proposals and presentations that use narrative to highlight a firm's capabilities. 

I develop content for sales proposals, presentations, brochures, and data sheets. 

I create AIA-compliant CEU presentations that educate architects and interior designers on the science behind your features and benefits. 

I create original web content that outline benefits over features. 

I created a digital campaign with the goal to increase HDB's presence for TxDOT proposal work. The campaign fulfilled our quota goal for proposals in 2024 and caused to implement a waitlist.  

I implemented a monthly newsletter that generated 1,800 new contacts in North America in 2025. 

I implemented a bi-weekly LinkedIn article cadence, focusing primarily on case studies, that resulted in 200 new North America LinkedIn followers in 2025. 

I create case studies out of my clients' success stories to showcase their value proposition to customers. 

I develop storyboards and messaging copy for promotional vidoes

My inbox is always open, you can contact me with the contact form here or with the details below:

Email: briannecramer@gmail.com