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Story Teller | Strategist | SME Translator

I am a construction marketer with 15 years of experience creating content targeting A/E/C customers.  I love transforming complex ideas into digestible, relatable, and engaging material.  I have developed a deep understanding of the construction customer's selling journey and a talent for weaving your value proposition, product benefits, and brand identity into compelling stories that convert prospects to customers.



TxDOT Marketing Campaign

Campaign targeted to increase awareness in my client's TxDOT proposal vertical. The campaign has resulted in a 25% increase in TxDOT clients for Q4 2024. 

Hello Diana Brown •

TxDOT Proposal Expertise in Houston — Hello Diana Brown

We foster alignment between technical and marketing team members, assist in drafting a solid proposal outline, and manage the content development process in three drafting phases.Red Phase: This stage focuses on collaborative content and messaging development. We suggest starting the phase one month before the expected RFP release. ​Yellow Phase: When the written content is 80% complete, we begin the transition to design layout. Developing a proposal design that is inviting to the selection comm...
Hello Diana Brown •

Riding The Wave: TxDOT Procurement Explained — Hello Diana Brown

TxDOT is one of the largest contractors and issuers of contract work for all industries in Texas. TxDOT issues RFPs in quarterly “waves” or groupings of projects.  With an average of 75 responses to any given RFP, TxDOT needed to manage its resources and budget for procurement while helping responding firms with their own RFP submittal planning. There wasn’t a regular cadence for TxDOT RFPs in the past, with RFP issuances seemingly coming at random. Without knowing when TxDOT RFPs would be relea...

Brochures, Proposals, Presentations

I have designed and written copy for sales proposals, presentations, brochures, cut sheets, etc. 

Continuing Education

I create AIA-compliant CEU presentations that educate architects and interior designers on the science behind your features and benefits. 

Social Media Marketing

Case Studies & Project Spotlights

I create case studies out of my clients' success stories to showcase their value proposition to customers. 

Videos

I develop storyboards and messaging copy for promotional vidoes

Contact Me

My inbox is always open, you can contact me with the contact form here or with the details below:

Email: briannecramer@gmail.com

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