Story Teller | Strategist | SME Translator
I am a construction marketer with 15 years of experience creating content targeting A/E/C customers. I love transforming complex ideas into digestible, relatable, and engaging material. I have developed a deep understanding of the construction customer's selling journey and a talent for weaving your value proposition, product benefits, and brand identity into compelling stories that convert prospects to customers.
TxDOT Marketing Campaign
Campaign targeted to increase awareness in my client's TxDOT proposal vertical. The campaign has resulted in a 25% increase in TxDOT clients for Q4 2024.
Brochures, Proposals, Presentations
I have designed and written copy for sales proposals, presentations, brochures, cut sheets, etc.
Continuing Education
I create AIA-compliant CEU presentations that educate architects and interior designers on the science behind your features and benefits.
Case Studies & Project Spotlights
I create case studies out of my clients' success stories to showcase their value proposition to customers.
Videos
I develop storyboards and messaging copy for promotional vidoes
Contact Me
My inbox is always open, you can contact me with the contact form here or with the details below:
Email: briannecramer@gmail.com